In the world of sneakers, two of the most universally recognized logos are Nike’s swoosh and Jordan Brand’s Jumpman. In the world of hip-hop, specifically as it relates to Chicago’s youth-driven rap scene, arguably no logo is as well-known as the “Lyrical Lemonade” carton that has appeared at the beginning of music videos for Juice WRLD and Famous Dex, among others. In 2013, Lyrical Lemonade began as a blog covering the emerging music scene in the Windy City, which included the likes of Chance the Rapper and Chief Keef. Since then, founder Cole Bennett has grown the blog into a multimedia company that boasts a 12 million subscriber count on YouTube and even a co-founded music festival (“Summer Smash”) catering to Chicago’s budding youth movement.
Tons of awesome Lyrical Lemonade wallpapers to download for free. You can also upload and share your favorite Lyrical Lemonade wallpapers. HD wallpapers and background images. Lyrical Lemonade Lyrics: Yea It's Trvgedy / We got Thommed Cruz in this bitch / Outworld, 1207Worldwide shit / We in this muthafucka / I'm sipping on Lyrical Lemonade cause I know that we're gonna see.
Soon, Bennett and his hobby-turned-business will add “Jordan Brand collaboration” to their growing list of accolades with a colorful.While no stranger to collaborating with creative-types, a Jordan-backed Lyrical Lemonade sneaker may seem random, but the partnership makes perfect sense given that this year’s All-Star Weekend is heading to the midwest. Perhaps taking cues from a forthcoming and, the futuristic silhouette opts for a cool blue similar to the stripes on Chicago’s flag for its uppers. At the heel, hits of purple, green, and yellow take over suede overlays and TPU molding, while also appearing on the Lyrical Lemonade cartoon decorating the right shoe’s tongue. Left shoes feature the blue-and-yellow carton logo on the tongue, while their insoles change up its color scheme to an alternative purple and yellow. Down below, plump Air-cushioning dons the primary blue hue, but translucent outsoles reveal more of Lyrical Lemonade’s signature color palette just underneath the wavy traction.No official release information is yet known for this pair, but a drop in mid-February to coincide with All-Star Weekend in Chicago is a possibility. Until then, grab an in-depth look at this Jordan Aerospace 720 below and keep it locked here for more updates.UPDATED February 3rd, 2020: The Lyrical Lemonade x Jordan Aerospace 720 will drop on February 16th with a price tag of $210 USD.
Blogger-come-YouTube sensation-come-music video royalty, Lyrical Lemonade’s Cole Bennett has certainly worked his way to the top. The 23-year-old started out blogging in Highschool and quickly turned to directing music videos for local Chicago rappers. His breakthrough project came in 2017, with Lil Xan’s “Betrayed” racking up a cool 271 million views. The year after, he linked up with Juice Wrld on “Lucid Dreams” and has since worked with artists like YG, Blueface and Ski Mask the Slump. His next major project isn’t a video, but a sneaker collaboration with Jordan Brand on their all-new Aerospace 720.
Here, Cole takes a simplistic approach to the design, opting for a tonal pastel blue base, with color pops that match his Lyrical Lemonade branding; Vivid Yellow, muted Magenta, and subdued shade of Neon Green all cover the heels, while a slightly brighter shade of blue covers the heel clip. Lace stays and pulls perk up the pair with more hits of lively yellow, while dual- LL-branded tongues and special graphic insoles complete the design.
We don’t yet have a release date for the pair, but with official images available, and All-Star Weekend being hosted in his home town, one would suspect a release is imminent. As always, keep your eyes locked on our Twitter Feedfor further updates, including locked-in release dates and store listings for the drop!
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Update 02.02.20 // A release date for the Lyrical Lemonade x Jordan Aerospace 720 has been set for All-Star Sunday, February 16th, with pairs hitting Nike.com for $120.
Cole Bennett Lyrical Lemonade x Jordan Aerospace 720
Style Code: CZ2993-400
Release Date: February 16th, 2020
Price: $210
Release Date: February 16th, 2020
Price: $210